To buy a plastic postcard, you must ask some critical questions. The answers to these questions can make or break your purchase, so you should consider them.
Printing options
If you plan to promote your business using direct mail, one of the most efficient ways is to use plastic postcards. Aside from being an effective way to advertise your company, these are great ways to reach your target audience.
When sending out direct marketing campaigns, paper quality can distinguish between a successful campaign and a disaster. Plastic postcard is ideal because they have high-gloss surfaces that engage the senses and increase the chance of recall. This type of postcard is also incredibly durable.
In addition, these postcards offer a higher response rate than other types of direct mail. The average consumer receives 454 pieces of marketing mail per year. So, by incorporating your custom-designed postcards into your mailing, you are increasing your chances of reaching your target market.
Customization options
Using custom plastic postcards is a great way to market your business. These cards are very durable and come in various shapes and sizes. They are also available in full color.
Customization options are an essential part of increasing your response rates. It can include variable data printing, which lets you print the customer IDs you need. Additionally, these postcards can be personalized with an image or scratch-off surface.
Another way to increase the response rate of your postcards is to use a pop-out card. You can use it to draw potential buyers to your website. Pop-out cards are similar to gift cards, but you can customize them for your business.
Adding a magnetic strip is another option. It allows you to track your customers’ activity and ensure that your mail gets to the right recipient.
Size
The size of a plastic postcard is something to pay attention to when promoting your small business. It is especially true when you are on a budget. There are plenty of cheap options, but you want to ensure you get your money’s worth.
Same day printing
Postcards are an excellent method to showcase your company. They are a convenient and inexpensive way to communicate with customers. They are great for creating a personal connection with your customers.
Postcards are easy to distribute and come in various sizes and styles when printed on durable cardstock. Depending on the type of paper you choose, they can be printed horizontally or vertically. In addition, you can add white ink to create a unique effect.
