There are several marketing platforms, each providing a specific set of integrated marketing solutions. These include email marketing, event management, lead management, website building, landing pages, and site analytics. Some platforms also specialize in split testing. These platforms often feature many marketing features, including tools for testing different marketing strategies and identifying which work best.
Content Marketing
Content marketing platforms are software solutions that help businesses streamline creating, distributing, and promoting content. They also help increase revenue and brand awareness. Many platforms offer complementary functionality and can help businesses identify high-quality areas for content creation. These tools can also streamline content creation, helping companies track impact and ROI.
Content marketing platforms allow companies to target prospects throughout the buyer’s journey. These programs make creating and distributing high-quality content easier across multiple channels, including blogs and social media. They help with content strategy, planning, and reporting and allow brands to customize workflows to suit their business needs.
Content marketing platforms are a great way to raise brand awareness and increase visibility in search results. They also connect brands with their target audience. Research has shown that 84% of people expect brands to provide exciting content, and 70% of them would instead get information about products and services through content than advertising. However, these marketing tactics can take time and effort to manage. Therefore, it is best to use a marketing platform to organize all the different aspects of content marketing.
Social Media Marketing
Social media marketing platforms are a great way to engage with your clients and increase your business’s exposure. These platforms allow multi-user access and shareable content to ensure consistency and unity in your messages. They also provide a shared calendar feature that makes posting by more than one person seamless and more efficient. This is especially helpful if you have a team with distinct profiles but overlapping marketing goals.
Using social media platforms for marketing your business is an affordable way to reach your ideal client base. Unlike traditional advertising methods, these platforms allow you to reach many people and increase your ROI. Many of these platforms include analytics tools that help you track your campaign’s success. Once you’ve chosen a social media platform, you can create a strategy around it. Different social media platforms can cater to different types of audiences. By identifying your ideal customer and categorization, you’ll be able to create relevant content and ads.
Email Marketing
Email marketing platforms are a great way to grow your subscriber list, enabling you to segment your customers and reach them with similar content. By understanding what your customers are interested in and what they do online, you can tailor your content to them and improve your customer experience. These email marketing tools also help you gather valuable feedback from your customers. This feedback can help you deepen your customer relationship and troubleshoot issues.
The email marketing platform you choose should be compatible with your eCommerce website. Some platforms allow you to build simple eCommerce sites through their API, while others provide SMTP access, enabling email transmission. Make sure the platform you choose has SMTP compatibility with your website provider.
Marketing Automation
Marketing automation platforms provide tools for email campaign development, lead capture, and lead nurturing. These solutions also provide basic reporting and APIs for external apps. Different vendors differentiate themselves based on their ease of use and scalability. These solutions help marketers automate time-consuming tasks such as lead nurturing and communication with sales.
Marketo is a leading marketing automation platform and has many functions. It covers virtually every engagement channel, including social media and digital advertising.
Customer data platforms are another area where marketing automation platforms can help businesses. These platforms can integrate with CRMs and other platforms to deliver highly personalized customer experiences.
